Gillette is preparing to launch its new product called “Fusion ProGlide Styler” in February. With this new gadget, the company expects to win over those guys who sport facial hair.
Gillette has always been about the clean-shaven look. But a recent survey by P&G revealed that more than 40 percent of men in North America style their facial hair. This is where the company saw opportunity and decided to introduce Gillette Fusion ProGlide Styler which is designed as a “precision styling tool for men with facial hair.”
The Gillette Fusion ProGlide Styler is a 3-in-1 facial hair styling tool that trims evenly, shaves closely and edges accurately. Its a 3-in-1 solution for men’s facial hair styling needs.
Gillette has roped in celebrity brand ambassadors like André 3000 Benjamin, Gael García Bernal and Adrien Brody to promote their new gadget.
The Fusion ProGlide Styler will hit North American stores in February with a suggested price of $19.99. After targeting the 48 million men with facial hair styling needs in North America, P&G will launch the Styler elsewhere over the next 12 to 18 months.
Though it would be available from February 2012, but you can pre-order your ProGlide Styler right now by clicking here.
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