Posts Tagged "Beauty Industry"
Jun30

NAHA 2010 winners to be announced o...

Posted at 2:38 PM • No Comments

North American Hairstyling Awards, or NAHA are the most prestigious awards in North America. This highly esteemed beauty competition honors top hairstylists and beauty professionals with the industry’s most prestigious award every year.

NAHA 2009 was the biggest and best NAHA ever. NAHA 2010 promises to be even bigger than ever and will revolve around a theme of couture fashion.

The Professional Beauty Association, organizes North American Hairstyling Awards every year and salutes two professionals who have made a significant impact and contribution to the hair & beauty industry.

NAHA 2010 will proudly induct entrepreneur and founder of the Aveda Fredric’s Institutes Frederic Holzberger into the NAHA Hall of Leaders and will recognize internationally renowned haircolor specialist, educator and salon owner Beth Minardi with the Lifetime Achievement Award.

Check out NAHA 2010 Finalists

It feels great that two NAHA 2010 finalists have been featured on Scissorboy’s online cosmetology education program. These amazing professionals include Heather Wenman who has been nominated in the Master Hairstylist of the Year category and Sevan Tatoulian who is a finalist in the Make-up Artist of the Year category.

NAHA 2010 is an exciting opportunity to meet some of the best professionals from the industry. It not only promises excellent networking opportunities but also provides a chance to get inspired by seeing some amazing work from the finalists.

NAHA 2010 winners will be announced during the PBA Awards Ceremony on July 18, 2010 at Mandalay Bay Resort & Casino, Las Vegas.

To book your NAHA 2010 tickets, visit: probeauty.org/naha

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Apr23

Cosmoprof Bologna 2010 closes

Posted at 12:57 PM • No Comments

Cosmoprof Bologna 2010 closed this week by making sure it delivered some amazing performances and shows. This international beauty trade event attracted as many as 1,46,331 total visitors.

The 43rd edition of Cosmoprof Worldwide Bologna closed and was characterized by enthusiasm and positive impact. There was a strong attendance with an increase of 4,88%, i.e. as many as 6,808 visitors more than in 2009. This massive attendance refueled enthusiasm and new curiosity for innovations and events.

Glamor and business, trends and international gurus, the largest worldwide beauty event – Cosmoprof Bologna 2010 saw it all. With a drive for motivations and innovations, the event hosted conferences and hands-on workshops which confirm the role of the exhibition as an international platform.

The number of Italian visitors at Cosmoprof Bologna 2010 increased by over 6% Also the number of foreign professionals was high as compared to last year despite the crisis in transportation due to the Icelandic volcano.

The 43rd edition of Cosmoprof Worldwide Bologna was held in about 1,85,000 sq m of exhibition surface. This event attracted 2,254 total exhibitors, out of which 929 were Italian exhibitors and 1,325 were foreign exhibitors.

Cosmoprof Bologna 2010 also received massive attention from the media. The 43rd Cosmoprof Worldwide Bologna had a record press presence with TV appearances on leading national TV news. There were a total of 567 accredited journalists present at the event.

There were many events aimed at various aspects of the hair & beauty industry. However, the first-time insertion of the Nails area in the fair’s halls proved to be a successful experiment. This confirms that the Nail sector has become an undisputed fashion accessory trendsetter. And Cosmoprof Worldwide Bologna trusted it.

It was a great experience for me to attend Cosmoprof Bologna 2010. I met many amazing stylists from around the world and would share my experiences soon. So stay tuned by following me on Twitter: @TheScissorBoy

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Apr17

Google Workshop @ Cosmoprof 2010

Posted at 2:29 PM • No Comments

Cosmoprof Bologna 2010 has already begun yesterday and there are some exciting events lined up in the coming days. One of the incredible events is The Google Workshop.

The Google Workshop is dedicated to Cosmoprof Exhibitors who would be informed how to leverage web which is a powerful tool to grow your business.

In order to help you define a strategy best suited to your goals, Google invites you to a workshop where you will learn the potential of the online market for the Beauty sector and identify the most effective strategies.

The workshop will help you learn how Google’s platforms can help you grow visibility and awareness of your Brand on the Web, and increase leads and sales in all your markets.

The details of the Google Workshop are as given below:

Part 1 – Google for the Beauty sector

Time: 1.00 P.M.-1.45 P.M. | Location: Agorá Room – Hall 36

Agenda:

  1. Real time insight on your customers with Google free online tools
  2. Introduction of Google AdWords, Google sales and advertising platform
  3. How Beauty companies can use Google AdWords to reach their customers across the world
  4. Using Online Video to maximize engagement, YouTube
  5. Examples from the Beauty Industry, both B2C and B2B
  6. Questions & Answers

Part 2 – Personalized tutorials

Time: from 2.00 P.M. | Location: Meeting Rooms – Hall 36

Agenda:

Google consultants from Italy, France and Spain will be available to provide personalized support. They will provide guidance and support in understanding how to utilize Google AdWords to maximize your own sales and marketing objectives. Please note:

  1. Tutorials will last 45’
  2. Tutorials need to be reserved in advance and that places are limited
  3. When reserving, please indicate:
    - your preferred language
    - your web site URL

For more information about Cosmoprof Bologna 2010, visit: www.cosmoprof.com

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Feb2

March is Dining For Change Month

Posted at 4:12 PM • No Comments

Dining For Change, a very successful charitable outreach program for the beauty industry, is scheduled to be held in March 2010. The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) have recently announced this event which is held twice a year.

Dining For Change invites beauty professionals to network, share, enjoy each other’s company over a meal and raise money for a good cause. This grassroots philanthropy effort makes fundraising easy on a local level and allows participants to make a difference for those impacted by cancer, domestic violence and natural disasters. The first Dining for Change initiative had successfully raised $100,000 during March and October 2009, where beauty professionals across the country gathered at hundreds of dinners on a local level.

Getting involved with Dining For Change is easy! The registration process along with the rules for donations and other terms & conditions can be found on NCA’s website.

Many beauty professionals and their colleagues have successfully hosted Dining For Change events and so can you! As a host, you decide on the kind of event (formal / informal dinner), number of invited guests, location and suggested charitable donation by each guest. Gatherings can vary from ultra casual to sophisticated chic – it’s up to you! Each guest makes a voluntary donation which is then combined with the donations of others across the country to elevate the collective giving of all.

Like last year, NCA is inviting beauty professionals to:
• Host a get together with your fellow professionals, co-workers, business associates and/or clients
• Encourage others to host their own get togethers as part of a national network of professionals
• Promote your support of Dining For Change and the industry related charities it benefits
• Support the good work of “Look Good…Feel Better” programs for cancer patients and the Salons Against Domestic Abuse Fund’s CUT IT OUT program and the NCA Disaster Relief Fund.

PBA – NCA’s Dining For Change is a grassroots fundraising initiative based on a new and growing model of localized charitable work called ‘giving circles’ – groups of individuals networked with other small groups to make a difference. All the Dining For Change contributions go to support the work of Look Good…Feel Better, CUT IT OUT, and the PBA – NCA Disaster Relief Fund. So you end up working for three worthy causes by organizing an event like this.

Be the change that you want to see in our world. Spread the word amongst beauty professionals to be a Dining For Change host in March. To get started, visit www.ncacares.org/diningforchange

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Jan17

Featured Stylist – Diana Schm...

Posted at 9:42 AM • No Comments

Diana Schmidtke is a well known personality in the hair industry. She is the woman who keeps Hollywood’s leading men like George Clooney, Viggo Mortensen, Matt Damon and Taylor Lautner looking their best.

Diana is a freelance stylist who specializes in men’s grooming, style and hair care. She is currently based in Los Angeles and has styled clients on film sets and photo shoots, and her work has been featured in Esquire, Men’s Journal, Vogue, GQ, New York Times, W Magazine, and InStyle.

Diana has been a Men’s Hair Stylist for over 10 years and was featured on ScissorBoy’s online cosmetology show. She provided extremely valuable freelancing tips for stylists. In that episode she stressed on the importance of having a portfolio and how to get clients while working as a freelance stylist. You can check out Diana’s portfolio here

With a client list comprising who’s who of Hollywood stars, Diana Schmidtke is often approached for her insider knowledge and the ultimate question “How did you make it?” She answers the question by saying – “If I can do it, so can you!”

To help professional stylists, she has authored a book – SHORTCUTS – To a successful career as a Hairstylist or Make-up artist in the fashion and entertainment industries. It’s an amazing book for all stylists at all levels providing valuable insights into this amazing and lucrative career. The book is currently on Sale for limited time and can be ordered by visiting – www.shortcutsthebook.com

Diana is often featured on television shows guiding on various aspects of skin care for men. Recently she was featured on the Oprah Winfrey show. She presented “6 Steps to a Great Shave” in which she gave her expert advice on the right way to shave, how to prevent ingrown hairs, proper eyebrow maintenance and more!

Diana has lent her support to various endeavors in the hair & beauty industry. She also offers targeted courses to empower others so that the beauty industry can grow and prosper as it has for so many years.

Diana Schmidtke can be contacted at her website – www.dianaschmidtke.com

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