Posts Tagged "Cosmoprof Bologna 2010"
Apr23

Cosmoprof Bologna 2010 closes

Posted at 12:57 PM • No Comments

Cosmoprof Bologna 2010 closed this week by making sure it delivered some amazing performances and shows. This international beauty trade event attracted as many as 1,46,331 total visitors.

The 43rd edition of Cosmoprof Worldwide Bologna closed and was characterized by enthusiasm and positive impact. There was a strong attendance with an increase of 4,88%, i.e. as many as 6,808 visitors more than in 2009. This massive attendance refueled enthusiasm and new curiosity for innovations and events.

Glamor and business, trends and international gurus, the largest worldwide beauty event – Cosmoprof Bologna 2010 saw it all. With a drive for motivations and innovations, the event hosted conferences and hands-on workshops which confirm the role of the exhibition as an international platform.

The number of Italian visitors at Cosmoprof Bologna 2010 increased by over 6% Also the number of foreign professionals was high as compared to last year despite the crisis in transportation due to the Icelandic volcano.

The 43rd edition of Cosmoprof Worldwide Bologna was held in about 1,85,000 sq m of exhibition surface. This event attracted 2,254 total exhibitors, out of which 929 were Italian exhibitors and 1,325 were foreign exhibitors.

Cosmoprof Bologna 2010 also received massive attention from the media. The 43rd Cosmoprof Worldwide Bologna had a record press presence with TV appearances on leading national TV news. There were a total of 567 accredited journalists present at the event.

There were many events aimed at various aspects of the hair & beauty industry. However, the first-time insertion of the Nails area in the fair’s halls proved to be a successful experiment. This confirms that the Nail sector has become an undisputed fashion accessory trendsetter. And Cosmoprof Worldwide Bologna trusted it.

It was a great experience for me to attend Cosmoprof Bologna 2010. I met many amazing stylists from around the world and would share my experiences soon. So stay tuned by following me on Twitter: @TheScissorBoy

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Apr19

Cosmoprof Bologna 2010 to scout the...

Posted at 8:54 AM • No Comments

It’s often a dream of every stylist to work side by side with the best stylists in the industry. And Cosmoprof Bologna 2010 is providing an opportunity to fulfill this dream.

Cosmoprof is promoting the first real scouting project that aims at selecting the creativity in the hairdressing world. Do you think you have talent ? Publish your test video and register yourself on the selection to be one of the lucky few who go up on stage at Cosmoprof 2010, side by side with the great Masters of Hair Design.

“THE NEXT TALENT”, great masters and new talents on the same stage

The aspiring talents can click on www.thenextalent.com to enroll and load the videos of their work that will be uploaded on both the Cosmoprof website and You Tube Cosmoprof hence becoming part of the community.

The participants will have the possibility of being evaluated by the Great Masters and those selected will have the chance to exhibit their work on Monday, the 19th April together with Carlo Bay, Daniele Lui, Franck Avogadri, Robert Cromeans and Tim Hartley.

“The Next Talent” lets the real “H (Hair) factor” to surface, that special talent that makes an ordinary hairstylist into a star. It will be a launching pad for creative people, who will be in the position to show the international public of Cosmoprof their art and energy.

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Apr18

Cosmoprof Bologna 2010: DAY 3

Posted at 3:27 PM • No Comments

Cosmoprof Bologna 2010 has been really exciting so far. I have seen some amazing trends & products during the first two days of this beauty trade event.

Day 3 at Cosmoprof Bologna 2010 promises more opportunities to learn from some of the best professionals from this industry. Here are two very special events to look forward to.

ALDO COPPOLA – 18/19 APRIL – COSMOFF LAB

Aldo Coppola will attend to Cosmoprof Bologna within “Cosmoff Lab area” with workshops and 2011 fashion trends.

Monica Coppola will provide more information about “Artistic Expression of Modern Forms” on 18th APRIL 2010 during 11:30 A.M. – 1:00 P.M. This session will be followed by Aldo Coppola who would be speaking on “Innovation of Today & Tomorrow.” This session will be held during 2:00 P.M. – 3:30 P.M. at the COSMOFF lab Area.

ONHAIR – 18/19 APRIL 2010

ONHAIR is another event taking place on Sunday at the Cosmoprof Bologna 2010 show. The most famous international hair designers will perform spectacular shows to propose the latest Spring/Summer 2011 trends during some in-depth workshops.

THE FASHION SHOW: runway shows from the spring/summer collection will be held in HAIR STUDIO A, while THE WORKSHOP: In-depth techniques “the know-how” will take place in HAIR STUDIO B.

For more information about the events at Cosmoprof Bologna 2010, click here.

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Apr17

Google Workshop @ Cosmoprof 2010

Posted at 2:29 PM • No Comments

Cosmoprof Bologna 2010 has already begun yesterday and there are some exciting events lined up in the coming days. One of the incredible events is The Google Workshop.

The Google Workshop is dedicated to Cosmoprof Exhibitors who would be informed how to leverage web which is a powerful tool to grow your business.

In order to help you define a strategy best suited to your goals, Google invites you to a workshop where you will learn the potential of the online market for the Beauty sector and identify the most effective strategies.

The workshop will help you learn how Google’s platforms can help you grow visibility and awareness of your Brand on the Web, and increase leads and sales in all your markets.

The details of the Google Workshop are as given below:

Part 1 – Google for the Beauty sector

Time: 1.00 P.M.-1.45 P.M. | Location: Agorá Room – Hall 36

Agenda:

  1. Real time insight on your customers with Google free online tools
  2. Introduction of Google AdWords, Google sales and advertising platform
  3. How Beauty companies can use Google AdWords to reach their customers across the world
  4. Using Online Video to maximize engagement, YouTube
  5. Examples from the Beauty Industry, both B2C and B2B
  6. Questions & Answers

Part 2 – Personalized tutorials

Time: from 2.00 P.M. | Location: Meeting Rooms – Hall 36

Agenda:

Google consultants from Italy, France and Spain will be available to provide personalized support. They will provide guidance and support in understanding how to utilize Google AdWords to maximize your own sales and marketing objectives. Please note:

  1. Tutorials will last 45’
  2. Tutorials need to be reserved in advance and that places are limited
  3. When reserving, please indicate:
    - your preferred language
    - your web site URL

For more information about Cosmoprof Bologna 2010, visit: www.cosmoprof.com

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Apr16

Trend 2010 at Cosmoprof Bologna

Posted at 9:20 AM • No Comments

Cosmoprof Bologna 2010 begins today in Italy. This is the most prestigious international beauty trade event in the world and I am glad to be a part of it.

There are many high-impact events, conferences, workshops at Cosmoprof Bologna 2010. One such incredible event is TREND 2010.

Trend 2010: which direction are we taking? Knowing trends is basic to better understand which direction to take not to go astray. Within COSMOFFLAB area will take place, a “VISIONARY SITE”, an area of interaction and exchange where will be presented Cosmoprof Trend Vision 2010.

On the first day, i.e. today, Cristina Gabetti along with Riccarda Serri and Fabrizio Zago would lend their suggestions on saving, living a healthy life, and protecting the environment.

Andrea Segrè – President of the Last Minute Market would talk on how to consume with style. How to transform waste to resource. Then Andrea Seminara would highlight on How to impact less and reduce CO2 more. He’ll also discuss concrete advantages and sustainable models during his talk.

Then there would be sessions from Alberto Fabbri, Domenico Piano, Poppy Smadja and Sara Roversi. A Sushi Cooking Show will follow these sessions. There will be more exciting events in the coming days, which you can check out here.

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